Research & Development
For a consumer product company like P&G Beauty, consumer loyalty is vital. P&G Beauty believes that consumers buy products because they work. In other words, P&G Beauty believes product performance must come first. To keep up with ever changing consumer demands, P&G Beauty brands need constant innovation. P&G Beauty scientists work tirelessly to make this innovation a reality.
Every day, P&G Beauty's more than 1,800 scientists are developing cutting-edge technology to create breakthrough products that deliver their promise and provide the best possible beauty experience. Experience the research and development process first-hand:
Consumer Research
Consumer research is a science in its own right. At P&G Beauty, consumer research experts use a broad array of techniques with the ultimate objective of collecting information that will be helpful to our product development team. Learn more »
Basic Research
All products start with basic, biological research. It is here that scientists explore genetics to gain a better understanding of human biological function, as well as delve into alternatives to animal testing.
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Formulation Science
P&G Beauty builds formulations with innovative science and chemistry, collaborating to create products that revolutionize the effectiveness of items like hair color and body wash. Learn more »
Connect & Develop
It is important for P&G Beauty research and development collaborate with global partners from industry and academia. This includes seeking out innovative technology to be used and applied within the area of beauty science as well as developing more economically-friendly practices and products. The new technologies, practices and ingredients from these alliances are what continue to make P&G Beauty a leader in beauty science.
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Beauty Science Book
P&G Beauty believes that science education is the key to helping physicians, cosmetologists, consumers and students understand how and why beauty products provide real results. The Beauty Science Book provides in-depth basic scientific information about hair and skin biology and chemistry, focusing on skin antiaging, skin tone evenness, hair color and dandruff prevention. Learn more »
Publications
Take a look at some of the scientific materials coming out of P&G Beauty. Find scientific meeting publications, quarterly newsletters, research updates and other new material. Learn more »