Newsfeed - News http://www.pgbeautyscience.com/newsfeed-news.html P&G Beauty Science en P&G Beauty Science 2006 120 Aquacurrent Science Fact Sheet http://www.pgbeautyscience.com/aquacurrent-science-fact-sheet.html Media Contact:

DeVries Public Relations
Courtney McGeever
212.891.0216
cmcgeever@devries-pr.com

P&G Beauty Aquacurrent Science

Product Portfolio Fact Sheet

Aquacurrent Science is a new approach to moisturization that uses an expanded portfolio of knowledge and measurements to guide optimization of moisture movement within skin and hair to deliver the ultimate beauty end benefit, be it shiny hair or radiant skin. This approach represents a shift from the traditional knowledge of moisturization - with focus just on the "locking-in" of moisture.  Products informed by Aquacurrent Science offer formulations that work with the natural properties of water to help control the movement of moisture everywhere it's needed  for optimal beauty benefits.  Aquacurrent Science is being applied across the CoverGirl®, Olay®, Pantene® and Secret® brands.

]]> Tue, 18 Mar 2008 16:35:49 -0400 http://www.pgbeautyscience.com/aquacurrent-science-fact-sheet.html Aquacurrent Science Press Release http://www.pgbeautyscience.com/aquacurrent-science-press-release.html Media Contact:

DeVries Public Relations
Courtney McGeever
212.891.0216
cmcgeever@devries-pr.com   

P&G Beauty Unveils Aquacurrent Science

New Approach to Moisturization Provides Beauty Benefits from Head to Toe

CINCINNATI, OH (March 18, 2008) (NYSE: PG) - P&G Beauty, a global leader in the beauty industry, today launched a portfolio of products with Aquacurrent Science across its CoverGirl®, Olay®, Pantene® and Secret® beauty brands.  Aquacurrent Science is an approach to moisturization that uses an expanded portfolio of knowledge and measurements to guide optimization of moisture movement within skin and hair.  Products informed by Aquacurrent Science offer formulations that work with the natural properties of water to help control the movement of moisture where it's needed for optimal beauty benefits. 

]]> Tue, 18 Mar 2008 16:30:58 -0400 http://www.pgbeautyscience.com/aquacurrent-science-press-release.html Glen Hiemstra http://www.pgbeautyscience.com/glen-hiemstra.html Glen HiemstraGlen Hiemstra is the founder and owner of Futurist.com, a company dedicated to disseminating information about the future, to assist individuals, organizations and industries in creating the futures they prefer. An internationally respected futurist, Glen has advised professional, business, and governmental organizations for two decades. He is the author of Turning the Future into Revenue: What Businesses and Individuals Need to Know to Shape Their Futures, from John Wiley & Sons, 2006, and is co-author of Strategic Leadership: Achieving Your Preferred Future.

]]> Tue, 11 Mar 2008 16:33:44 -0400 http://www.pgbeautyscience.com/glen-hiemstra.html Water Physics Helps Hair Grow Long and Strong http://www.pgbeautyscience.com/water-physics-helps-hair-grow-long-and-strong.html Every year women struggle with trying to grow their hair out, but get very frustrated in keeping their hair healthy looking during this tedious process.  As hair grows it has more and more time to get exposed to damage from washing, brushing and styling.  P&G scientists determined the best way to help reduce this damage is by using conditioning ingredients in both the shampoo and conditioner to get that right level of moisture to keep hair healthy.

]]> Tue, 04 Mar 2008 17:56:50 -0500 http://www.pgbeautyscience.com/water-physics-helps-hair-grow-long-and-strong.html Niacinamide Improves Skin Barrier and Underlying Skin Hydration http://www.pgbeautyscience.com/niacinamide-improves-skin-barrier-and-underlying-skin-hydration.html Take a closer look at the images below to view cross sections of untreated skin vs. skin treated with a niacinamide-containing body moisturizing lotion. In addition to improving hydration of the top layer of the skin, the niacinamide-containing lotion improves the moisture-retaining skin barrier, resulting in better hydration even deep within the dermis.  As shown in the two skin biopsy MRIs, untreated skin (top) contains natural moisture mostly in the epidermis, as indicated by the red color. Skin treated with this lotion gains moisture within the dermis layers as well. 

]]> Tue, 04 Mar 2008 15:39:02 -0500 http://www.pgbeautyscience.com/niacinamide-improves-skin-barrier-and-underlying-skin-hydration.html Scientists Mimic Key Hair Molecule to Restore Hair’s Moisture Balance http://www.pgbeautyscience.com/scientists-mimic-key-hair-molecule-to-restore-hairs-moisture-balance.html Any woman who has permanently colored her hair can tell you that the coloring process changes the way her hair feels and behaves. It often feels rougher and drier and over time, loses color and shine to become dull in appearance. However, scientists were at a loss to explain all the changes found in color-treated hair. When examining color-treated hair using microscopy, the traditional means of evaluating hair damage, scientists often found the color-treated hair fiber looked normal. Yet the sensory properties of the hair were clearly different. This required scientists to look beyond the visual changes in hair to the physiochemical changes resulting from hair coloring.

]]> Tue, 04 Mar 2008 15:35:03 -0500 http://www.pgbeautyscience.com/scientists-mimic-key-hair-molecule-to-restore-hairs-moisture-balance.html Directing Water with Make-up http://www.pgbeautyscience.com/directing-water-with-make-up.html Cosmetic foundations not only improve the tone of the skin, but now they can also direct moisture to the skin's surface, reducing the appearance of fine lines and wrinkles.  Two unique P&G Beauty foundations draw on the science of water movement to help improve skin moisturization and health.  The solid-emulsion compact foundation also allows the skin to retain moisture over time by blocking its escape into the atmosphere.  The second foundation is a moisture balancing liquid make-up that actually pulls moisture from the air and directs it to the skin.

]]> Tue, 04 Mar 2008 15:24:46 -0500 http://www.pgbeautyscience.com/directing-water-with-make-up.html Aquaporins http://www.pgbeautyscience.com/aquaporins.html Scientists have always recognized the importance of moving water in the body.  In fact, thousands of millions of water molecules per second pass through tissues and cells in your body. Until recently, the molecular machinery behind this process was unknown.

]]> Tue, 04 Mar 2008 15:12:59 -0500 http://www.pgbeautyscience.com/aquaporins.html Mapping the Moisture in your Skin http://www.pgbeautyscience.com/mapping-the-moisture-in-your-skin.html Water plays a key role in allowing the stratum corneum, the outermost layer of the skin, to act as a protective barrier against the environment. Keeping skin supple and achieving ideal water concentration in this layer is vital to overall skin moisture.

In order to understand the depth of moisture deep in the skin, P&G Beauty scientists have applied a new method called Confocal Raman Microspectroscopy (CRM) that actually maps the molecular concentration of water in the stratum corneum. 

]]> Tue, 04 Mar 2008 14:55:03 -0500 http://www.pgbeautyscience.com/mapping-the-moisture-in-your-skin.html Body Lotion Technology Breaks the Dry Skin Cycle http://www.pgbeautyscience.com/a-body-lotion-that-breaks-the-dry-skin-cycle.html Dry body skin continues to be the top unmet cosmetic skincare consumer need around the world. In the U.S., 80% of women claim dry skin and more than 70% say they are dissatisfied with their current body lotions. However, skincare research and product developments have predominantly focused on facial skin rather than body skin.  Several years ago, P&G Beauty scientists set out to tackle body skin in a truly holistic manner by first, developing a coherent technical model to explain it; and second, using this knowledge to create product formulations that address the mechanistic principles underlying the new model.

]]> Tue, 04 Mar 2008 14:45:49 -0500 http://www.pgbeautyscience.com/a-body-lotion-that-breaks-the-dry-skin-cycle.html